Editorial and Ad Policy

Rules for useful content, clear advertising, local sponsors, and traveler trust.

Editorial separation

Waits, history, weather, traffic, and guides should prioritize traveler usefulness. Sponsors should not control wait data or safety instructions.

Clear labels

Every paid space must say sponsored, ad, or advertisement clearly and near the paid content, especially on mobile.

Material connections

If we receive payment, credit, commission, benefit, or a business relationship that may affect a recommendation, it should be disclosed clearly.

Local relevance

We prefer businesses useful to travelers near the right crossing, such as insurance, hotels, food, parking, currency, clinics, and travel services.

Moderation

Ads require approval, active billing, and policy compliance. We may edit, reject, pause, or remove ads for quality, safety, legality, or fit.

Advertiser claims

Advertisers must support prices, availability, licenses, insurance, discounts, timing, outcomes, and any objective claims.

Prohibited content

We do not accept misleading, unsafe, discriminatory, illegal, infringing, malicious, law-evasion, malware, hate, graphic violence, or unverifiable promise ads.

Reports

Report a misleading or unsafe ad through contact with link, screenshot, and reason.

Contact